Categories: Bridgeport, Business and Industry, Everyday Life, Invention and Technology, Popular Culture, Sports and Recreation

A Pie Tin’s Soaring Sales

Bakery of the Frisbie Pie Company, Bridgeport – Bridgeport History Center

William Frisbie opened the Frisbie Pie Company in Bridgeport, Connecticut, in 1871. As much as locals enjoyed Frisbie’s delicious baked goods, one entertaining (but unproven) story claims people enjoyed some of the containers the goods came in just as much. Students attending nearby universities purportedly made a game of taking Frisbie’s used pie tins and throwing them through the air while shouting, “Frisbie”!

Approximately 70 years later, a building inspector from Los Angeles, Walter Frederick Morrison, built a plastic disc modeled after the popcorn tin lids he played with as a child. He partnered with a man named Warren Franscioni and sold “Flying Saucers,” a plastic disc designed to fly higher and farther than the metal tin lids. After disappointing sales, the two men went their separate ways, but Morrison continued to work on refining his plastic disk design.

Frisbie's Pies truck - Bridgeport History Center

Frisbie’s Pies truck – Bridgeport History Center

Morrison raised the center of the disc to make it more aerodynamic, added the names of planets around the rim, and patented his creation as the “Pluto Platter.” He then showed his design to Arthur Melin and Rich Knerr who owned a company called Wham-O. Melin and Knerr agreed to produce the Pluto Platter.

In January of 1957, Wham-O began production on what they renamed the “Flying Disk.” That same year, Frisbie’s bakery closed after 86 years in operation. Melin and Knerr, after hearing the story associated with the Bridgeport bakery, changed the name of their product to “Frisbee.”

A decade later, a Wham-O designer named Ed Headrick added a series of raised ring’s on the Frisbee’s surface that provided for even greater stability and the popularity of the Frisbee soared. The Frisbee became Wham-O’s best-selling product and spawned dozens of imitators. Consumers purchased over 200 million Frisbees from Wham-O before the company sold the product rights to the Mattel Toy Manufacturers in 1994.

LEARN MORE

Places

“Bridgeport History Center.” Bridgeport Public Library, 2017. Link.
“The Museum of Connecticut History.” Connecticut State Library, 2017. Link.

Books

Kaye, Marvin. The Story of Monopoly, Silly Putty, Bingo, Twister, Frisbee, Scrabble, Et. Cetera. New York, NY: Stein and Day, 1973.

Articles

Fox, Margalit. “Fred Morrison, Creator of a Popular Flying Plate, Dies at 90 - Obituary.” The New York Times, February 13, 2010, sec. U.S. Link.
“The Frisbee Files.” Yale Alumni Magazine, June 2007.
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